Some things we've written.
Each piece is its own thing, written when there was something worth writing about. No post treadmill, no SEO listicles.
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Case study
How We Helped modl.ai Slash CPL by 75% and Drive $1M+ in Pipeline.
A community marketing program that generated 260+ qualified leads and over $1M in pipeline at $85 per lead, with no paid ads.
modl.ai · B2B SaaS -
Essay
Marketers: Stop Personalizing and Get Personal.
Personalizing outbound is the rage. We think that is backwards. The case for personal over personalized, and what to send instead.
June 28, 2026 -
Article
Why Your Best Content Should Reach The Fewest People.
Most B2B companies chase mass appeal content. The data says that's the wrong call.
June 17, 2026 -
Article
The Community Interview Does Three Jobs. Most Teams Only See One.
Most B2B teams treat the community interview as a content step. It's your warmest sales motion. Here's why it works and how to run one.
May 29, 2026 -
Community
Lomit Patel on the B2B Sale You're Losing Before the Meeting Starts.
The Chief Growth and Marketing Officer at TYB on why the buyer journey now happens upstream of every sales call, and what vendors should do about it.
May 25, 2026 -
Article
I Ditched My Keyboard for an Xbox Controller. Work Has Never Been More Fun.
Claude, wireless headphones, and an Xbox controller. More done and more fun. Here’s my setup.
May 15, 2026 -
Flagship report
The B2B Trust Gap.
Your buyers trust each other, not you. Not yet. A survey of 400 senior B2B buyers on why vendor marketing is losing the trust war.
May 14, 2026 -
Community
How Morgan Friberg Helped Build a Winning Community Marketing Program.
In modern marketing, demonstrating value matters more than high production budgets.
April 28, 2026 -
Community
Taissia Belozerova On Balancing Data and Instinct in Community Marketing.
Analytics and gut checks both have their place, but real beauty is where they meet in the middle.
April 28, 2026 -
Community
PFU's Ellen Zarate On Leveraging AI Without Killing Customer Trust.
Why you should start treating AI as an intern and prioritizing unscalable human conversations right now.
March 10, 2026 -
Community
How Veteran Marketer Scott Reyburn Builds Trust and Accelerates Pipeline Through Content.
Scott Reyburn on why the best content programs are built around real expert voices, not corporate messaging.
December 29, 2025 -
Community
GTM Veteran Ted Verani Talks Community-Led Marketing For B2B.
Ted explains why businesses that invest in their community and let customers do the talking are more likely to succeed.
November 30, 2025